LAS VEGAS – (PRESS RELEASE) -- Further solidifying its leading role on
the global stage of the gaming industry, the Gaming Standards Association
(GSA) has received further support of its new Game-to-System (G2S) protocol
that will be the result of the integration between its Best-of-Breed (BOB) and
IGT's SuperSAS(TM) protocols.
The Australasian Gaming Machine Manufacturers Association (AGMMA) Board of
Directors has advised GSA that it supports this protocol as its official
"The support from AGMMA is great news for all those companies doing
business in the Australasian region. The technology used in GSA standards will
offer open sophisticated levels of control not present in any other protocol,"
said GSA President Peter DeRaedt. "The protocol will assist with the
responsible gaming concerns present in today's industry."
AGMMA Executive Officer Ross Ferrar, said, "The new protocol represents an
important alternative. First, the GSA protocol provides an open standard.
Second, the new protocol offers far more hands-on-control than other
proprietary protocols and a number of significant technical advantages. In
addition, the GSA standard can manage the entire player experience in both
gaming and hospitality."
Ferrar continued, "A recent analysts' report highlights the importance of
the need for standardization in the industry. It notes that one casino
operator in the United States has flagged the lack of standardization as the
reason why it took more than two years to implement Ticket in Ticket out
(TITO) across all of their properties. The report adds that one manufacturer
estimated that 41 percent of its R&D budget is spent on game content,
37 percent on new technology development and 22 percent on getting
applications approved for different markets. That manufacturer, the analyst
reported, estimated that it could save 25 percent of R&D or divert the
expenditure into improving game content if a standard set of protocols was
He concluded, "The GSA standard is also important because the result will
be an open market protocol with no fee charged to manufacturers or operators
for use of the protocol."
AGMMA is a not-for-profit industry association representing the interests
of its members, which provides technology and equipment to hospitality venues
in more than 250 jurisdictions around the world. AGMMA hosts and operates the
Australasian Gaming Expo, the Asian Gaming Expo and the New Zealand Gaming
In September, GSA and International Game Technology (NYSE: IGT) announced
their intentions to integrate GSA's Best of Breed (BOB) Version 1.1 and IGT's
SuperSAS(TM) protocols, and since then the two groups have been moving quickly
toward completing the integration.