(PRESS RELEASE) -- International online gaming brand Bodog Poker
is proud to announce that it will be a master sponsor of the Copa do Brasil in a seven-figure deal. The competition is the most significant club competition in the region, similar to FA Cup in the U.K. Bodog already has a long history of major sponsorships in Europe with English Premier League clubs like Arsenal FC and West Bromwich Albion, but this is their first Brazilian soccer-based marketing venture.
Sergio Campos, Partner & Director, Klefer, said, "Becoming a Master Sponsor of Copa Continental do Brazil opens up Bodog to a huge and relevant audience in the region. We are thrilled to have the opportunity to work with such a creative and daring brand like Bodog."
Spokesman for the Bodog brand, Ed Pownall, added, "There's no doubt that the Brazilian market is the 'next big thing' in our industry, and we wanted to launch our brand into the region with a really big splash and quickly identified the Copa do Brasil as the perfect vehicle."