CTXM, Cake Network extend partnership

6 January 2011
CURACAO, Netherlands Antilles, -- (PRESS RELEASE) -- CTXM and Cake Network continue to extend their partnership – CTXM's casino has just been launched on another seven Cake Network partner sites.
"We share the same corporate values as CTXM and have complementary business models, making our partnership a natural one," explained Andrew Turner, marketing director of the Cake Network. "We believe that providing casino games alongside poker assists our partners in differentiating the poker players' experience and maximizing their players' value."
Among those with freshly-added CTXM casino games are several existing Cake client sites, such as Broadway Tables adding Malibu Casino (a downloadable CTXM client) , Kakuy Poker, Wingnplay, Poker XRC, Unleashed Poker adding Unleashed Casino, Poker 4 Green adding Casino4Green and the newly-launched Poker Player Cafe. CTXM's casino is available for instant play, both as a downloadable casino or through the poker client.
"From the start of our cooperation with Cake Network we have worked hard to reduce the time to market of our solutions to a minimum. Thus we have significantly refined our integration process so that our clients can launch as quickly as possible. In fact, going live with our casino can take as little as two weeks," commented Udy Yosha, CEO at CTXM.
"At Poker Player Café we run the best site for casual players that want a different experience and who wish their money would last longer. We realize these goals by providing an interactive poker school, a mission and achievement system, as well as an advanced analysis service that generates advice in plain English. Adding CTXM's casino was a natural decision for us as the cross-sell from poker to casino is strong," Patricia Roberts, the site's marketing director explained.
Unleashed Poker, which opened its tables on the Cake poker network in July 2010, has also added in CTXM's casino software.
"Unleashed Poker offers some of the most generous promotions, huge guaranteed tournaments and exciting loyalty bonuses. After establishing a substantial loyal poker player base we wanted to offer new products and therefore Unleashed Casino was deemed to be the next step forward," Julia Jonson, Project Director for Unleashed Poker said.
Broadway Tables, which focuses on an easy to understand poker educational program called Long Term Poker that explains the keys to becoming a consistent poker winning player, has also incorporated CTXM's casino software.
"We added the casino 'Malibu Casino' because of the strong demand from our poker players for exciting casino style games. The authenticity and action offered by Malibu Casino has now begun to attract casino games players who are not Broadway Tables poker players," Mark Swift, Director of Marketing for Broadway Tables stated.