Parlay Entertainment and Norsk Bingo team-up

22 January 2009

OAKVILLE, Ontario -- (PRESS RELEASE) -- Parlay Entertainment Inc., the world's leading supplier of Internet and TV bingo software solutions, has teamed with Norsk Bingo AS to launch a new concept in bingo entertainment.

In the fall of 2008, Norsk deployed the first 20 of what will soon be 2,000 touch-screen tabletop kiosks in 30 bingo halls throughout Norway. This is a new and innovative way for Norwegian players to access bingo online, while still in their favourite hall. All game play and access is controlled by radio frequency cards which let players activate their accounts and manage financial transactions. Players access a kiosk by simply flashing the card in front of it. From there they can play Parlay Bingo using a touch screen.

Perry Malone, CTO and co-founder of Parlay Entertainment, said: "Parlay has always been a leader in the online bingo industry. And we're pleased to be part of this latest innovation. The collaboration between Norsk and Parlay sets a new direction for both the online and land-based bingo industries, and is further evidence of the wide-ranging convergence that is sweeping through this sector. An innovative offering like this can help reinvigorate the land-based industry, whilst at the same time bring online bingo to a wider audience."

Norsk's Lars Bakken Elvsveen agrees. "Norwegians have a great love for bingo and this gives them the opportunity to enjoy a new dimension of the game. Bringing Parlay's online bingo games to our existing bingo halls is a winning combination for all. Players have more ways to play and win and we introduce the excitement of the electronic game to our traditional land-based players."

Parlay will be exhibiting at ICEi - part of the International Gaming Expo - at London's Earls Court, January 27-29, marking the eighth consecutive year that Parlay has supported this conference. We welcome all visitors to drop by our stand #5350.