SBTech enters African market with exclusive Betland deal
12 December 2012
(PRESS RELEASE) -- Industry-leading and award-winning provider of turnkey sports betting solutions, SBTech, has signed an exclusive deal with African land-based operator Betland. Licensed and regulated in Nigeria, Betland is one of the leading land-based operators in the region with more than 100 betting shops. The new partnership will see SBTech provide top-quality land-based and betting-shop solutions for the African market.
SBTech's products have already successfully penetrated several regulated jurisdictions, such as the U.K., Georgian and Danish markets, and they are confident a move into the regulated Nigerian market will be just as successful, giving rise to potential growth into the wider African market.
"This deal marks an important step for SBTech and will allow us to penetrate the untapped African market. We are delighted to have Betland, which is one of the biggest land-based operations in Nigeria, as our exclusive partner for the regulated Nigerian market and we are confident that our proven track record in providing advanced sports betting solutions to land-based and betting-shop operations will help Betland to offer a unique and advanced sports betting product to their players and expand their business quickly and smoothly," says SBTech CEO Itai Zak.
The partnership will not only provide Betland with the opportunity to strengthen their domination of the Nigerian market with SBTech's superior live-betting product for land-based network and betting-shop operations, but will also set them up for a planned expansion into the online medium with their sights set on the SBTech's impressive online and mobile solutions.
"We have been looking for the right partner who would not only provide us with an advanced sports betting product for our network of betting shops but will also enable us to extend our land-based business into the online and mobile mediums and who also has an extensive understanding of the nature of land-based and betting-shop businesses from our perspective," says Dotun Ajegbile, Senior Director at Betland. "SBTech’s advanced Betting Platform, with its sophisticated risk management and large variety of live events and bet types, enables operators to rapidly expand their business without the usual overheads and associated costs," he concludes.