SBTech penetrates U.S. land-based market through exclusive agreement with Genting

5 August 2013
LONDON -- (PRESS RELEASE) -- Industry-leading and award-winning provider of turnkey sports betting solutions, SBTech penetrates the U.S. market thanks to an exclusive deal with Genting Alderney, a subsidiary company of Genting International, that will see them provide the Genting group with a complete turnkey sports betting solution for its new project, Bimini SuperFast Ferry. The first stage of this multi stages project will see SBTech providing a complete betting facility to the Bimini SuperFast Ferry, a 32,000 ton cruise ship that will sail between Miami and Resorts World Bimini in the Bahamas. The twice daily cruise is capable of accommodating 6,000 daily passengers and features restaurants, bars, the largest party deck in Florida and a sportsbook provided by SBTech.
SBTech will provide Genting with complete turnkey sports betting services, including more than 10,000 live events monthly displayed in the sports bar via intuitive self-service betting terminals, a customer service agent manned cashier and SBTech's impressive HTML5 tablet and smartphone compatible mobile betting platform.
The deal marks a huge step for SBTech as this latest partnership positions SBTech as a leading provider of interactive betting solutions for the land based market following past significant deals with Xhoilotto in the Albanian market and MaxBet in the Serbian market.
"We are delighted that a respected company such as Genting has chosen our platform for this ambitious project," says SBTech CEO Itai Zak. "It further solidifies our reputation of providing a very high quality turnkey sports betting solutions and we're confident that visitors to Bimini Super Fast Ferry will enjoy our wide range of US sports betting opportunities."
Genting Group is a leading integrated resorts specialist with over 20 years of international gaming expertise and global experience in developing, operating and marketing highly acclaimed casinos.
"SBTech has demonstrated their knowledge and experience in successfully penetrating land based sports markets with their very attractive sports betting solution which and an impressive mobile betting platform," says Peter Nolan, Managing Director of Genting Alderney. "It's exactly the kind of turnkey approach we've been looking for, one that will impress and entertain Bimini SuperFast passengers."