WMS announces expanded multiyear B2B online gaming agreements with Betsson Group and Unibet

15 October 2012
WAUKEGAN, Illinois & STOCKHOLM -- (PRESS RELEASE) -- Williams Interactive LLC, a wholly owned subsidiary of WMS Industries Incorporated (NYS: WMS), today announced the signing of multiyear licensing agreements with both Betsson AB (NASDAQ OMX Nordic Mid Cap List:BETS) and Unibet Group plc (NASDAQ OMX Nordic List:UNIB). Under the agreements, Betsson and Unibet each will have nonexclusive access to the full selection of the extensive portfolio of proven WMS games, including such player favorites as the WIZARD OF OZ™, Zeus®, Reel 'Em In® and Jackpot Party® games, through the company's Jadestone portfolio of online games. Both agreements also anticipate the future opportunity for distribution of WMS gaming content through Betsson's and Unibet's online casinos across the mobile channel.
In aggregate, Betsson, Unibet and their operating companies provide online gaming entertainment to more than 12 million registered players in more than 100 countries globally. The first WMS games are anticipated to be available on the Unibet and Betsson online casinos early in calendar year 2013.
Orrin J. Edidin, President of WMS Industries and President and CEO of Williams Interactive, said, "Following the acquisition, we moved rapidly to expand Jadestone's product portfolio with WMS's library of proven, great slot games and enable access to our library for distribution across multiple interactive channels for those players who enjoy their gaming entertainment online. We are delighted to expand our relationship with Betsson and Unibet, each of whom is among the world's leading online casino operators with extensive customer bases through their various casino brands. This expanded relationship represents a meaningful expansion in the B2B growth of our interactive products and services. Importantly, together, we have the potential to deliver a significant increase in the slot experience that will soon be offered to their players."