10star signs up The Unit as its front-end development partner

26 April 2023
(PRESS RELEASE) -- The Unit, the leader in nearshore product development for sports betting and igaming, reached an agreement to become front-end development partner for 10star, an ascendant market-making and risk-management supplier for sportsbooks.
Under the terms of the partnership, The Unit will design and develop a user-friendly, intuitive front-end system for customers of 10star’s trading platform, using the latest front-end technologies.
This will allow 10star to bring another aspect to its leading trading and risk-management service, a front end that is specially designed with the customer at the heart of the experience, ensuring clear understanding of how to use the platform. The Unit's deep experience in sports-betting product architecture, design and development offers 10star ultimate flexibility and cost-effective speed to market.
“10star’s proven success in trading and risk-management make them the ideal partner for us, and we are delighted to be able to provide them with our expertise and help further develop the trading platform,” said Paddy Casey, Co-founder at The Unit. “Our front-end solution is easy to navigate and sets a new standard for trading interfaces. Whatever the task at hand in product development, The Unit delivers our nearshore specialized services in spades. In the current marketplace, especially in the US, we’re seeing that operational efficiency is as important as growth. 10star is now providing flexible optionality in unique pricing and risk-management to its clients, and we’re thrilled to be helping them achieve these ends.”
Moreover, The Unit has built a reputation as a world-class service provider for the sports betting and igaming sector across global markets over the past five years. The team specializes in developing products across a range of industry domains, including Sports, Casino, Free-to-Play and Gamification Platforms.
Its latest client 10star provides a pricing, trading and risk-management service for licensed sports, gaming and lottery operators. The fully-integrated managed trading and risk-management proposition generates higher returns on turnover for partners, and with The Unit’s innovative front-end, the platform has been made even stronger with a stunning, simple-to-navigate back office.
By using a differentiated set of sports-betting methodologies and processes that harness risk and customer information as key inputs to price generation, 10star is delivering a unique outlook which enables its growing list of sportsbook clients to optimize performance in increasingly-competitive global landscapes.
“The 10star platform offers real-time risk management and pricing and requires a user interface that provides relevant information in an intuitive way, enabling trading teams to make the correct decisions under pressure,” said Jim Swainston, CTO at 10star. “The Unit really stood out to us as a partner, not just because of their highly-skilled development team and proven track record of delivery, but also their deep domain knowledge across industry verticals, which we at 10star believe is vital in creating a best-in-class experience for our users.”