138 Casino partners with Income Access for affiliate program

24 November 2015
(PRESS RELEASE) -- 138 Casino, a London, U.K.-based and U.K.- and Isle of Man-regulated online sports betting and casino brand offering European players an Asia-focused gaming experience, has launched an affiliate program with Income Access, a technology and digital marketing company serving the global iGaming industry. The new 138 Casino affiliate program has integrated with the award-winning acquisition-tracking platform of Income Access.
Launched in 2005 and regulated by both the UK Gambling Commission and Isle of Man Gambling Supervision Commission, 138 Casino serves the Asian market and its Europe-facing brand focuses on providing an Asian gaming experience to players in Europe. Offering service in English, Mandarin, Cantonese, Japanese, Thai and Indonesian, the brand, an official sponsor of Watford F.C., boasts a sportsbook that includes football, horse racing, American and Aussie Rules football, basketball and eSports such as Dota 2.
In addition, 138 Casino offers players a state-of-the-art online casino. Featuring games developed by Amaya and MultiSlot, the 138 Casino Casino includes online slots such as Jurassic Park, Brides Maids and Game of Thrones as well as video poker, bingo, keno and the table games baccarat, roulette and blackjack. In addition, the brand boasts a Live Casino with live-dealer versions of various table games, and also features a financial betting offering.
138 Casino offers players an enticing welcome bonus for players. All new players who register with the brand and deposit £25 will receive a 100% bonus.
Following the integration of 138 Casino's affiliate program with the Income Access platform, which has won eGaming Review's B2B Award for "Affiliate Software" for the last three years straight, affiliates can now begin promoting the brand. To celebrate the launch, 138 Casino is offering affiliates who register with the program a flat 40% revenue share for their first three months.
After the promotion period, the commission structure reverts to the standard tiered revenue share model. Commissions vary between 30% and 45%, depending upon affiliates' monthly performance.
"I'm excited for us to launch our affiliate program on the Income Access platform, whose reputation in streamlining affiliate management is second to none," said Stephanie Wynters, head of affiliates U.K. at 138 Casino. "We're also looking forward to using their ad serving tool to improve the performance of our affiliate marketing campaigns and of our other acquisition channels as well."
The 138 Casino affiliate program will be managed by the brand's in-house team of affiliate managers, headed by Wynters. They have over a decade's experience managing sportsbook and casino affiliate programs.
"A huge brand in the Asian market, 138 Casino is growing rapidly in popularity among European sports-betting and casino players," said Nicky Senyard, founder and CEO of Income Access. "It offers a major opportunity to affiliates in both verticals and in the emerging vertical of financial betting as well."