(PRESS RELEASE) -- Global bookmaker
1xBet has entered into an exclusive partnership agreement with the Billie Jean King Cup by Gainbridge, the premier, year-long, international team competition in women's tennis. As the women’s World Cup of Tennis, it’s a celebration of skill, passion, teamwork, and the competitive spirit of female athletes from around the world.
According to the agreement, the 1xBet logo will be displayed around the courts and on other media assets throughout the playoffs, qualifiers, and finals. Additionally, as the Official Betting Partner, 1xBet will receive the rights to use the Billie Jean King Cup by Gainbridge IP.
“We are happy to announce and welcome a new sponsor partner for the Billie Jean King Cup, our Official Global Betting Partner, 1xBet. With their expertise and experience working with sports rights holders, we are excited to see how we can bring the partnership to life from the Qualifiers in April onwards.” Kerstin Lutz, CEO of Billie Jean King Cup Limited, commented.
"Signing a sponsorship contract with BJKC is another milestone in the history of 1xBet. The agreement with the most prestigious women's national team tennis tournament is a strategically important step that opens up new opportunities for promoting the brand among fans of the most popular tennis event. By investing in female sports tournaments, we contribute to the support of women in professional sports." said Mark Wilson, a 1xBet representative.