(PRESS RELEASE) -- From 30 November to 2 December, Colombo, Sri Lanka, hosted one of the region's most anticipated iGaming exhibitions, SiGMA South Asia 2025. International company
1xBet participated in the event and showed its booth, where a team of professionals presented a range of exclusive offers, recommendations for working with local traffic, and personalized consultations for partners.
To ensure a comfortable and productive interaction, booth P10 featured a relaxation area with refreshments, a series of gaming and interactive activities, and a draw for exclusive branded gifts and a top-of-the-line Apple gadget – the iPad Mini.
The exhibition also featured the SiGMA South Asia Awards ceremony, where 1xBet won two prizes: Best Online Sportsbook and Best Cricket Betting Product. These wins were further recognition of the high quality of the brand's products and their popularity in the region.
1xBet strategic advisor, Simon Westbury, noted: “It's always an honor to be recognized by our industry peers and we thank SiGMA for organizing such a wonderful ceremony.”
The exhibition's results confirm the high level of interest in 1xBet in the Asian region, which remains a priority for the company's development. The 1xPartners affiliate program plays a key role in this process, providing transparent partnership terms for nine years. The program covers over 150 countries, supports over 250 payment methods, and allows partners to earn up to 50% lifetime payouts from each referred player.
Participation in SiGMA South Asia 2025 allowed the brand to consolidate its leadership position, establish new partnerships, and demonstrate its commitment to developing products tailored to the local audience's needs.