(PRESS RELEASE) -- International brand
1xBet has been shortlisted for the EGR Operator Awards 2026 in Innovator of the Year and Sports Betting Operator, two of the most competitive categories at this prestigious iGaming industry event.
This marks significant recognition for the brand: EGR honors operators that have a notable impact on product development, technology, strategy, and user experience. The double nomination further strengthens 1xBet’s reputation in these areas.
Why an EGR nomination carries such weight in the industryThe EGR Operator Awards are often called the “Oscars of iGaming” because of the intense competition and their influence on the market. The 2026 awards feature more than 30 categories covering key segments of online gaming.
For Innovator of the Year, EGR evaluates the originality of entrants’ initiatives, the results they deliver, product and marketing innovation, and the ability to reach new audiences and market segments.
Another significant category at the EGR Operator Awards 2026 is Sports Betting Operator, which recognizes leading companies that demonstrate excellence in online sports betting. Entrants are assessed on the quality and development of their sportsbook offering, areas in which 1xBet excels year after year.
Deloitte, one of the world’s largest audit and consulting firms, oversees the voting process across all categories, ensuring independence and transparency.
EGR states that each category has its own criteria and that the judging process meets high industry standards. A dedicated judging day is scheduled for shortlisted entrants in the headline categories.
The EGR Operator Awards 2026 ceremony will take place on 24 November at the Roundhouse in London, where the winners will be announced.
Innovations that enhance user experience1xBet’s nominations for Innovator of the Year and Sports Betting Operator reflect the platform’s continued development. Product updates include faster loading times, one-click betting, and enhanced security. Its infrastructure supports more than 1,000 events daily and 18,000 betting markets, while the Multi-LIVE feature enables users to follow multiple matches simultaneously.
Another key area is the use of AI and personalization. The Accumulator of the Day and Recommended tools help tailor the experience to individual interests. Hyper-personalized retention efforts rely on detailed audience segmentation, reaching up to 90% of users with conversion rates of 10–20%.
Alongside its focus on technology, the brand continues to expand its esports activities and international partnerships. 1xBet works with ESL, PGL, and MIBR, while its sports partners worldwide include FC Barcelona, PSG, LALIGA, and Serie A.
Mobile apps for iOS and Android, together with a platform available in 73 languages, support the brand’s global reach. These solutions form part of a unified strategy: to continually improve the product, give users more options, and set new industry benchmarks.
Being shortlisted in two categories at the EGR Operator Awards 2026 further confirms that ongoing technological innovation and advances in online sports betting remain key drivers of 1xBet’s continued international growth.