666BET migrates sportsbook to BetConstruct and casino to EveryMatrix

22 December 2014
(PRESS RELEASE) -- 666BET has migrated its sportsbook to BetConstruct and casino to EveryMatrix Ltd., from the Isle of Man-based Novigroup Limited.
666BET, which acquired MetroPlay from DMG Media in September, will now operate under MetroPlay’s Alderney gaming licence.
Barry Martin, CEO of 666BET, said:
“This is the next stage in the development of 666BET. We launched with Novigroup back in June, but their platform is quite small and has struggled to cope with the number of players that have come in through 666BET.
“The acquisition of MetroPlay was a game changer for us and it made sense to move 666BET’s casino platform to EveryMatrix. We saw a number of sportsbook providers as well and we were really impressed with BetConstruct. We’re delighted to be partnering with two excellent providers.
“We are now in a position where we have a bigger platform and a better, more engaging website for our players. It is our aim to become a tier one operator and we now have the platform to achieve that.”