888 Enters Asia in Deal with Entertasia

11 January 2008

Another major player in the Internet gambling industry is about to establish its footprint in the burgeoning Asian market.

Online gaming operator 888 has inked a deal with Macau-based gaming software company Entertasia for the development of a live casino service deliverable across Asia.

Under the terms of the agreement, announced today by 888, a Philippines-based company will manage the operations for the live casino, while 888 will use its influence in the market to bring in new customers.

Entertasia has been offering gaming software to land-based and Internet gaming operators since 2005, beginning with its flagship live gaming product, which streams video of a live dealer, allowing players to feel like they are in a real casino.

"We have been providing the very best in-class online gaming and excellent customer service for Asian customers at 888 for 10 years now," Levy said in a prepared statement. "We are always looking to extend new innovative services to our customers and increasing our presence in Asia is one of our key strategic goals. We see Entertasia as the best partner to achieve this goal and exploit this exciting opportunity."

"We are one of the leading gaming solution providers in Asia because we understand exactly what Asian customers want," added Entertasia CEO Jason Chan. "888 have chosen three of our most innovative products and we look forward to helping them achieve significant success in Asia."

888 said the deal also includes an Asia-focused sports book product through a partnership agreement with Malaysian sports betting software company E-sky System Technology.

The companies plan to launch the system in Q1 2008.

888 could not be reached for comment.

The IGN staff continually troll the wires, foreign papers, corporate news alert services and other dark, dusty corners of the Web to bring you the very latest industry news.