888 enters into contract to launch real-money gaming on Facebook
12 December 2012
(PRESS RELEASE) -- 888 Holdings Plc, one of the world's most popular online gaming entertainment and solution providers, announced today that it has entered, through a wholly owned subsidiary, into an agreement with Facebook to launch real-money products over the world’s most popular social network.
The agreement will see 888 offer its award-winning real-money bingo, casino and slot games through the Facebook platform in the U.K.
Utilizing 888’s existing social facing operation, the first app to launch is bingo, with a casino offering including slots and other popular games to follow shortly.
Itai Frieberger, COO of 888, commented: “888 has long recognized the potential for social gaming. Our Facebook freemium (play for fun) offerings have found a significant audience, and we are very excited by the opportunity that real-money gaming on Facebook provides. We are working closely with Facebook on this launch, ensuring we introduce the best of both worlds of real-money and social gaming”
Julien Codorniou, Head of Games Partnerships for Facebook in Europe, said:
“Facebook is a great platform for playing games with your friends and we are really pleased to be working with 888, who have a strong reputation on both the quality and safety of their games”.