888 launches 3D online casino

11 August 2010
(PRESS RELEASE) -- 888 Holdings, one of the world's largest virtual gaming operators, has unveiled a new three-dimensional instant online casino offering at 888 Casino featuring enhanced high-roller rooms alongside improved versions of blackjack and roulette.
The Gibraltar-based firm stated that it is the first operator to release a three-dimensional instant online casino and that the new site allows players to get even closer to the action in a 'social, stylish and interactive gaming platform'.
"We are extremely proud and excited about this innovative project," said Itai Pazner, Chief Operating Officer for 888.com.
"888.com has always been an online gaming pioneer and this offering revolutionises the way that people can play online. The release of the three-dimensional casino brings players into a real-life gaming experience with customisable avatars adding both personality and depth to further enhance our players' overall gaming experience."
The new three-dimensional offering was designed and developed by London-based software firm Digital Strip Limited and allows players to interact with other competitors' avatars in order to give the site a 'strong social gaming aspect'.
"I am delighted that 888 has chosen to differentiate its product offering by launching Digital Strip's innovative three-dimensional software to deliver a new and exciting product to its customers," said Clive Richards, Chief Executive Officer for Digital Strip.
"With the current buzz about all things three-dimensional, we are sure its three-dimensional casino will excite existing customers, attract new ones and keep 888.com one step ahead of the competition.