888 Seeks New Ad Agency

24 October 2008

Brand Republic reports that 888 Holdings is looking for a new advertising agency to handle its global ad account.

The Gibraltar-based I-gaming operator’s current agency, CHI & Partners, does not intend to bid again for the £6 million account.

“We are now entering the next phase of the development of 888.com,” Matt Robinson, 888’s vice president of marketing, told Brand Republic. “Our agency needs have changed. We are therefore seeking a new agency partner who will be as excited by the opportunity and challenge as we are.”