AIE Teams with Anchor Gaming

19 September 1999
Anchor Gaming and Atlantic International Entertainment (AIE) announced September 16 a long term, exclusive North American distribution agreement, yet another example of how the traditional and virtual gaming industries in the western world are warming up to each other.

AIE subsidiary Excel Designs will grant Anchor Gaming the exclusive right to market and distribute Excel's remote gaming device interface known as Pegasus in the U.S. and Canada. Anchor Gaming will market the product on a recurring revenue basis. Specific financial details were not disclosed.

"This distribution agreement gives our gaming machines and systems division a new and exciting product for our North America customer base," Anchor Gaming CEO and President Michael Rumbolz said. "The nature of the Pegasus product will allow casinos to offer gaming in non-traditional areas while offering players a new venue for information and entertainment."

"Pegasus represents innovative and fun-to-play technology with all the accounting and marketing features of a traditional slot machine" AIE President and CEO Richard Iamunno said. "We are excited that Anchor Gaming will use its financial strength and North American sales and marketing infrastructure to distribute and service the project."

Iamunno called the partnership an "excellent strategic fit for our company," and added that the recurring revenue model "conforms to the operating philosophy of both companies."

Anchor Gaming is a diversified gaming technology company serving states, municipalities, and gaming programs around the world. The company develops and distributes unique proprietary games, manufactures and distributes gaming devices to casinos, operates two casinos in Colorado and one racetrack/casino in New Mexico, and operates gaming-machine routes in Nevada and Montana. Through its operating units AWI, VLC, and United Tote, the company supplies system software, equipment, and related services to on-line lotteries, video lotteries, casinos, and pari-mutuel organizations throughout the world. Its equipment and systems are in operation in the United States, Canada, Australia, Europe, South America, South Africa, and the Caribbean.

Atlantic International Entertainment, Ltd. develops and markets Internet and private network transaction-based products that it only offers to licensed gaming operators in regulated jurisdictions. These products include: Internet Casino ExtensionTM (ICETM), a growing suite of casino games; webSportsTM, a sports wagering system; Lotto MagicTM, a lottery system for private, government and fund raising purposes; and Bingo BlastTM, a multi-player system for charity and private organization use. The company also offers wireless and portable gaming devices through its Las Vegas-based Excel Design, Inc., a wholly owned subsidiary.