Aristocrat to Offer Order Discounts at IGE

19 January 2009

On Monday, Aristocrat Technologies Europe announced its core marketing campaign for the International Gaming Expo and beyond.

Aristocrat's campaign, which kicked off in October, explores the five senses -- sight, sound, touch, taste and smell. Each play a role in players' experience in entertainment, said Olga Pleguezuelos, Aristocrat Europe’s marketing and communications manager, in a prepared statement.

In addition to the five senses, Aristocrat will be seeking those with a keen business sense at the expo and will be offering specials on slot machine orders within IGE’s three-day span.

“Economic turbulence is placing pressure across the casino supply chain,” said Daniel Lindsay, the company’s general manager of European sales and marketing, in a prepared statement. “By reducing the level of investment on products ordered during IGE, we aim to alleviate some of the financial pressures by accelerating our customers (return on investment) ratios.”