On Monday, Aristocrat Technologies Europe announced its core marketing campaign for the International Gaming Expo and beyond.
Aristocrat's campaign, which kicked off in October, explores the five senses -- sight, sound, touch, taste and smell. Each play a role in players' experience in entertainment, said Olga Pleguezuelos, Aristocrat Europe’s marketing and communications manager, in a prepared statement.
In addition to the five senses, Aristocrat will be seeking those with a keen business sense at the expo and will be offering specials on slot machine orders within IGE’s three-day span.
“Economic turbulence is placing pressure across the casino supply chain,” said Daniel Lindsay, the company’s general manager of European sales and marketing, in a prepared statement. “By reducing the level of investment on products ordered during IGE, we aim to alleviate some of the financial pressures by accelerating our customers (return on investment) ratios.”