ASA Bans Spiderman Ad

7 July 2008

Britain's Advertising Standards Authority has banned an online gambling advertisement because it depicted Spiderman and may appeal to children.

The ad, for, appeared on another Web site whose average user is 41 years-old.

The authority acknowledged in its ruling that while the webbed one appeals to some adults, using a popular comic book character to advertise a gambling-related service would have a particular appeal to children.