Bally Acquires Planar Signage Biz

17 November 2008

Bally Technologies Inc., the gaming technology developer, has acquired Planar Systems Inc.'s CoolSign digital signage business for an undisclosed sum.

The acquisition, Bally said, extends its technology offerings to include marketing and media communications, to the player, in the form of CoolSign networked or standalone digital displays.

The displays allow casinos to communicate messages -- be they gaming or not -- to customers.

"The addition of CoolSign to our portfolio of games, systems, and networked solutions advances Bally's strategy to offer an array of high-performing products for the entire casino floor," Richard M. Hadrill, chief executive of Bally, said in a prepared statement.