Banach teams up with Betsson

24 July 2020
(PRESS RELEASE) -- Banach Technology, the leading supplier of player-performance and in-play betting markets for international sportsbooks, has announced its latest partnership with international gaming giant, Betsson Group.
Under the terms of the agreement, the Malta-headquartered operator will roll out Banach’s formidable squad of Match and Player Flash Markets, a new product suite which enables customers to bet on rapid-cycling selections in any match. These partitioned segments vary in their quick-fire markets, covering simple binary outcomes around propositions such as what will happen in the next minute of a game (e.g. throw-in, corner, goal), or how will a player perform in a stipulated five-minute period (e.g. Mo Salah recording a shot, assist or goal from 20th-25th minute).
Betsson will also be launching Banach’s next generation of football player-proposition markets, which track individual player performance across a series of criteria (e.g. goals, assists, tackles or passes) in any given game. This allows Betsson’s global customer-base to benefit from granular-level betting on their favorite native players across all of the major European leagues.
The net result is an absorbing, localized props-portfolio that increases levels of customer activity both pre-match and in-play. It also adds a distinct dimension to betting on a sport where the user experience can sometimes be blunted by reams of derivative long-tail markets which lack either immediate game-relevance or engaging player-based specificity.
It’s just the latest evolution in Banach’s unique player-props functionality, which harnesses advanced mathematical models for the most sophisticated and reactive odds on player-specific markets across a comprehensive suite of sports.
Player-props betting currently represents the most progressive product segment for worldwide sportsbooks. Already hugely popular across the UK and Europe, Banach is also tailoring its unique offering to US sports, where player-performance wagering is in demand. Consequently, the Dublin-based supplier is targeting a similar breadth of pre-match and in-play props product for the NFL and NBA whose respective 2020/21 seasons are set to renew this autumn.
Mark Hughes, CEO of Banach, said: “As top-class live sport continues to return from the sidelines, we’re delighted to team up with Betsson to improve player engagement with a new series of props markets that can be effortlessly localized to any given region or sport.
“Banach’s trademark innovation is helping its global partners differentiate themselves in a variety of markets where domestic operators need localized content to stand out in a homogeneous space and speak to personalized modern trends in engagement around specific moments or individual players, especially in-play.”
Joakim Thor, Product Director for Sports at Betsson Group, added: “Banach is allowing us to further expand our betting offering and introduce an additional layer of entertainment in our product. With Player Props, customers can bet on their favorite players in different forms. Whilst, with Flash Markets, we’re adding even more pulse to live betting and allowing customers to bet on different actions in the game.
“Over the past couple of years, we have invested heavily in our sportsbook and have made tremendous progress and improvements. With Banach’s technology, we are continuing on this journey of further strengthening our offering and football product.”