Signs Sponsorship with Football Union

10 September 2008 and the Bulgarian Football Union, or BFU, have signed a sponsorship agreement that makes the Germany-, Austria- and Malta-based sports betting Web site the official sponsor of the national team.

The sponsorship features a myriad of advertising rights, which includes prominent brand placement at the 2010 FIFA World Cup and BFU home matches.

”This cooperation fits very well with our existing sponsorships in Eastern Europe and supports the future advertising activities of in Bulgaria,” said Klaus Gruber, marketing manager of, in a prepared statement.