bet365 announces launch in Kentucky

28 August 2023
(PRESS RELEASE) -- bet365 has today announced its official launch into the great state of Kentucky. In partnership with Sandy’s Gaming and Racing, Kentucky becomes the sixth state of bet365’s expansion in the U.S., which already includes Virginia, Ohio, New Jersey, Iowa and Colorado.
“We are thrilled to welcome the great state of Kentucky to bet365!” said a bet365 spokesperson. “With renowned products like amazing Bet Boosts, the fastest In-Game product and unique Same Game Parlays, we can’t wait to bring the bet365 experience to eligible customers in the Bluegrass State.”
Sports bettors in Kentucky can register for the new bet365 Sportsbook & Racebook website at
As part of the announcement, new and eligible bet365 customers aged 18+ will qualify for two exclusive introductory new customer offers.
- Anyone who registers prior to September 28 is eligible for an early sign up offer. Users will receive $10 per Touchdown on the Detroit at Green Bay NFL game on Sep 28th (up to $50). T&C’s apply.
- Once betting is enabled on September 28th, new customers in Kentucky will also be able to claim our New Customer Offer, Bet $1 Get $365 in Bonus Bets! T&C’s apply.
Please note that both offers will be promoted simultaneously up until September 28th, when we will revert to the New Customer Offer promotion only.
Check out more details below about what new players can expect from bet365:
- Fantastic site features, including Same Game Parlay, Cash Out and Edit Bet.
- Bet Boosts and Super Boosts on a wide range of sports, and Same Game Parlay Profit Boosts.
- Great offers on a wide range of sports including Early Payouts on MLB, NFL, NBA, NHL and NCAAB.
- Live Streaming on over 780,000 events. (Subject to eligibility and live streaming rules. T&Cs Apply.)
- An extensive range of pre and Live In-Game props on all major sporting events.

Get $10 in Bonus Bets for every Touchdown Significant Terms and Conditions
- This offer is available to customers residing in Kentucky that sign up from 6:00am ET on August 28, 2023 through to 6:00am ET on September 28, 2023 only.
- To receive your Bonus Bets, you must be aged 18 and over and fully verified for identity by bet365.
- To qualify for this offer, sign up during the qualifying sign up period and receive $10 in Bonus Bets for each touchdown scored in the Detroit @ Green Bay game, taking place on Thursday, September 28, 2023 (maximum $50 in Bonus Bets).
- The maximum amount of Bonus Bets that can be claimed for this offer is $50. For example, should the game consist of four touchdowns to Detroit and three touchdowns to Green Bay, you will receive $50 in Bonus Bets.
- Bonus Bets will be available within 24 hours of the end of the game. You will be sent communications to advise when these are available to claim. To claim your Bonus Bets, go to the Account menu, choose My Offers and click Claim.
Bet $1 Get $365 in Bonus Bets Significant Terms and Conditions
- A deposit (minimum $10) is required to participate in this offer. The deposit must be made in the 7 days prior to you claiming the offer.
- Place qualifying bets of $1 or more to get $365 in Bonus Bets. Your qualifying bets must settle within 30 days of claiming the offer. Only qualifying bets placed and settled after claiming the offer will count towards releasing your Bonus Bets.
- Bets placed must meet certain conditions to count:
- Must contain at least one selection at odds of -500 or greater.
- Only the largest cumulative wager on an individual selection within a market/fixture combination (either pre-game or Live In Game) will count towards the settled bets requirement.
- Where a bet has been partially Cashed Out, only the remaining active wager will count.
- Where a bet has been edited using our Edit Bet feature, only the new wager on the new bet will count.
- Fully Cashed Out, event-specific Bonus Bets placed by selecting ‘Use Bonus Bet’ from the bet slip, Live In Game bets which are settled as a push and bets deemed no action do not count.
- Your Bonus Bets are non-withdrawable and the Bonus Bets wager is excluded from any returns. Any returns from Bonus Bets placed will be added to your Withdrawable Balance. Bonus Bets cannot be used on certain products, offers/promotions and bet types. See full Terms and Conditions for details.
- Your Bonus Bets will be forfeit and removed if your account is inactive for 90 consecutive days.