BetBright and Racing Post Sport kick off football content deal

13 June 2016
(PRESS RELEASE) -- BetBright, a leader in innovation, have integrated the Racing Post Sport football package, which includes key stats, spotlights, predictions, verdicts and forecast line-ups. It has coverage of more than 20 worldwide competitions, including the 2016 UEFA European Championships which began last Friday.
The bet-prompting content has been seamlessly integrated into each match and offers the customer concise and digestible material to assist them in taking a view on the outcome of each match across more than 18 betting markets.
BetBright are the first sportsbook to launch the new football content, which is entirely compiled by the Racing Post Sport team, and contains no automated content.
Noel Hayes, BetBright Sportsbook Director, said: "I'm elated to announce this exciting partnership with Racing Post. BetBright always look to create and deliver innovative products and that is exactly what we have available here with the football package.
"We are particularly pleased with the quirky new way we are presenting the goalscorer markets alongside team line-ups. We very much look forward to developing our excellent relationship with Racing Post."
Eugene Delaney, Racing Post Head of B2B, said: "We are delighted to team up with BetBright, who have set the pace in terms of innovation and customer service since they entered the market.
"BetBright are the ideal partner with whom to launch our new football package and they have done an unbelievable job in visualising our content on their site. Racing Post is renowned for providing bet-generating and bet-prompting content. We look forward to offering our unique insights, analysis, stats and predictions to BetBright customers."