Betdaq Scores Arena Leisure Four-Course Sponsorship Deal

10 February 2009

Betdaq has signed a deal with Arena Leisure, a racecourse management group, to sponsor four of their racecourses in the buildup to this year’s Cheltenham Festival.

According to the online betting exchange, the agreement includes sponsorship of 72 races at Lingfield Park, Wolverhampton, Southwell and Folkestone.

“We have had a long standing relationship with Arena Leisure, and this new deal demonstrates our commitment to both flat and National Hunt racing in the U.K.,” said Russell Wiseman, Betdaq’s public relations director. “We are looking forward to a strong presence at these four courses in the build-up to Cheltenham.”

The deal runs from Feb. 14 until March 6.