(PRESS RELEASE) -- Betjuego
, a Bogota-based online sportsbook and casino brand, has launched a new affiliate program in partnership with Income Access, Paysafe Group’s marketing technology and services provider. The partnership will see Betjuego’s affiliate program use the Income Access affiliate software platform to encourage optimization and growth.
Betjuego is licensed by Coljuegos, Colombia’s gambling regulatory body, and operates a complete online and offline portfolio of sports betting, live betting, and casino slot and table games. The brand combines leading iGaming technology with a user-friendly interface, offering visitors a platform that is secure and easy to use.
Covering all major worldwide sporting events, BetJuego allows wagering on an array of sports that are popular in the country, including football, tennis, basketball and cycling. Over 10,000 events per week with pre-match bets and competitive odds are available on the site.
The integration with Income Access’ tracking and reporting technology will grant Betjuego and its affiliates access to comprehensive data that can be leveraged towards its digital marketing efforts. Furthermore, the brand will also be able to easily track both online and offline channel performance.
Affiliates joining the Betjuego program will enjoy a 20% commission structure based on net revenue, as well as tailored incentive plans. Banners, text links, widgets and other creative materials will be provided to enhance acquisition efforts, which are completely adaptable to affiliate websites.
Betjuego is offering a limited time welcome promotion to all new players, which matches 100% of a player’s first deposit, up to COP$55,000. Full promotion details can be viewed here.
Matteo Gerbino, Marketing Director at Betjuego, said, “Our goal is to become a leader in the Colombian gaming market and grow the country’s largest network of affiliates. Our partnership with Income Access will not only help us achieve that goal, but also provide affiliates with a trusted platform, encompassing all of the necessary tools to successfully promote our brand.”
Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said, “We’re excited to support Betjuego, a reputable and innovative brand, as it continues to grow and strengthen its position in the evolving Colombian market. The Income Access platform will play a large role in boosting its brand exposure, as well as the growth of its affiliate program.”