BetMGM and Pittsburgh Steelers extend multi-year partnership

18 October 2025
(PRESS RELEASE) -- BetMGM, a leading sports betting and iGaming operator, is extending its partnership with the Pittsburgh Steelers through the 2029 season, designating BetMGM as an Official Sports Betting, Online Casino and Gaming Partner.
The renewed agreement deepens BetMGM’s presence across Steelers platforms, introduces new fan-focused experiences and continues the popular Decade of Black & Gold Sweepstakes each year of the partnership. The sweepstakes awards one fan in Pennsylvania or West Virginia with 10 years of lower bowl season tickets and hospitality tent passes for all Pittsburgh Steelers home games.
“This partnership extension allows BetMGM to continue delivering experiences that reflect the energy and passion of Steelers Nation,” said Casey Hurbis, BetMGM Chief Marketing Officer. “From game day activations to exclusive Steelers-branded casino games and the amazing opportunity to win 10 years of season tickets, we’re focused on creating memorable moments for fans.”
Fans can enter the Decade of Black & Gold Sweepstakes VI by opting in weekly through January 4, 2026, via the promotions section of the BetMGM app. Each opt-in earns one free entry, and participants can earn an additional entry by placing at least $25 in cumulative wagers on pro football. (Limit of two entries per week. See http://bit.ly/4qc0CD4 for terms. Offer available in Pennsylvania and West Virginia only. Subject to eligibility requirements.)
New this season, BetMGM introduced Steel City Slingo to its lineup of exclusive Steelers-branded games available at BetMGM Casino. BetMGM also launched an in-stadium promotion that awards eligible players with a casino bonus for Pittsburgh Steelers-branded casino games if the Steelers get three or more touchdowns during a scheduled game. (Offer available in Pennsylvania only. Bonus subject to a 10x wagering requirement and expires after one day. Subject to eligibility requirements.)
Ryan Huzjak, Senior Vice President of Business Operations, Pittsburgh Steelers, said, “We are very excited to build upon the success of our partnership with BetMGM. Fans will notice new in-game elements and opportunities in addition to the existing Steelers-branded casino games and fan favorite Decade of Black & Gold promotion.”
Additional key features of the agreement include:
- Hospitality and exclusive VIP events
- Co-branded digital and social media content
- In-stadium field goal and extra point takeovers presented by BetMGM
- Year-round media integration across Steelers Nation Radio, Gameday Radio, the Steelers Kickoff Show, locally broadcast preseason games and The Mike Tomlin Show
- Enhanced responsible gambling messaging, including a videoboard takeover before every Steelers home game
The BetMGM Sportsbook and the BetMGM Casino app are accessible on both iOS and Android, as well as via desktop at www.betmgm.com.
As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM's mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM's already existing responsible gaming tools which serve to provide customers with an entertaining and safe digital experience.