(PRESS RELEASE) -- The Betsson Group has been offering gaming entertainment to Swedish customers since 1963 and has been an instrumental driver in pushing the development of the Swedish gaming market. Today, Betsson’s subsidiaries can finally apply for a license to conduct online gaming in Sweden. This gaming license enables competition on equal terms and gives Swedish customers access to the games they desire under a Swedish regulation, which on the long term is positive for customers, operators and shareholders.
“It is good that Sweden has decided to open up the gaming market for free competition in a controlled environment. That today we can submit a license application is a milestone for both Betsson and the gaming industry. We look forward to being able to operate in our home market as a recognized operator,” comments Pontus Lindwall, CEO Betsson AB.
Subject to approval of the license application, Sweden will be the 12th jurisdiction where Betsson holds licenses and pays local betting duties.