Bettorlogic reaches agreement with Connextra

8 June 2010
(PRESS RELEASE) -- Bettorlogic, the in-play bet specialists backed by Andrew Black and Nigel Payne, have signed an agreement with Connextra to integrate their unique live bet stimulation technology Livelogic into Connextra advertising formats.

The Livelogic technology, currently covering over 40 national football leagues, the Champions League and the World Cup, produces over 40 bet prompts throughout the course of every match, responding to the unfolding match conditions – and via the integration of live prices, allows bettors to link directly and quickly to relevant betting markets.

Connextra are the leading live-data advertising platform, with a list of over 30 betting and gaming clients including Ladbrokes, Paddy Power and Stan James.

Mike Falconer, CEO of Bettorlogic comments:

"Having already integrated Livelogic into a number of major sportsbooks, we know how effectively it can encourage customers to bet in-play. This agreement allows us to extend the unique technology into the media-affiliate domain, via the leading operator in the market.

I can't think of a better way to invite prospective customers to bet in-play than to offer live information, relevant to any specific match position, alongside live prices and a direct link to that particular market."

Iain Hutchinson, MD of Connextra comments:

"This association heralds a new more collaborative period where we work alongside the best content providers to offer our customers even more dynamic ad formats that we expect will result in better quality conversion. I am very bullish about this new livebetting focused marketing activity."