Bettorlogic, Sportradar Form Partnership

3 March 2009

Bettorlogic, a London-based team of betting analysts backed by Betfair co-founder Andrew Black and former Sportingbet chief executive Nigel Payne, has teamed up with Sportradar, a Swiss sports-book services provider, to collaborate on a number of projects, the companies announced on Tuesday.

The partnership will integrate Bettorlogic's white-label form labs as well as its trader labs onto Sportradar's customer network, the companies said.

“This really is the perfect partnership,” said Mike Falconer, chief executive of Bettorlogic, in a company statement. “Our stimulation and trader products are a very natural extension to Sportradar's existing portfolio, and I think the combination of our analytical expertise, with Sportradar's technological excellence and customer network, makes for a very exciting prospect indeed.”