BGO Entertainment partners with Income Access
1 October 2014
(PRESS RELEASE) -- BGO Entertainment, an Alderney-licensed online bingo and casino operator, has announced that the company has partnered with Income Access, a turnkey provider of innovative technology and digital marketing solutions for the iGaming industry. Under the agreement, BGO Entertainment, which signed a partnership recently with Playtech, will migrate its affiliate programme to Income Access’ award-winning platform and integrate the company’s ad serving and mobile tracking solutions.
Founded in 2012, BGO Entertainment signed a software and investment contract with Playtech, the world’s largest supplier of iGaming software, in August. The Playtech partnership covers BGO Entertainment’s flagship brand bgo.com, which offers players an array of online bingo, slots, casino and virtual sports games.
Following BGO Entertainment’s deal with Playtech, the operator is investing significant marketing funds to solidify its position in the UK market and expand into new territories. Increased investment in the affiliate channel is a major element in BGO Entertainment’s marketing strategy going into 2015.
Under BGO Entertainment’s new partnership with Income Access, the affiliate programme for the bgo.com brand, bgo Buddies, will migrate to Income Access’ affiliate management software. First launched in 2012, the platform has received strong industry recognition, including receiving the eGaming Review B2B Award for Best Affiliate Software for the last two years in a row.
BGO Entertainment’s Income Access white label will include the company’s recently developed Ad Serving tool. This innovative product allows operators to manage and optimise their online ad campaigns using sophisticated geo-targeting, time-of-day, browser and other targeting capabilities. Income Access’ new mobile software development kit (SDK), which provides operators with the ability to track all aspects of their mobile affiliate marketing campaigns, will also be an integral part of BGO Entertainment’s white label.
“We’re delighted to partner with Income Access and migrate the bgo.com brand’s affiliate programme to their platform,” said Allan Turner, Head of Affiliates at BGO Entertainment. “Their software, which has a reputation in the iGaming industry that’s second to none, will take BGO’s offering to another level, especially with the use of their mobile SDK, given our increasing emphasis on the mobile channel.”
The migration of BGO Entertainment’s bgo Buddies affiliate programme to the Income Access platform is scheduled to be completed imminently. Once integration is complete, the affiliate programme will re-launch consecutively.
“I’m excited to announce Income Access’ comprehensive software partnership with BGO Entertainment,” said Nicky Senyard, founder and CEO of Income Access. “Since launching just two years ago, BGO Entertainment has grown into a leading operator in both the online bingo and casino verticals, and we look forward to working with them as their bgo.com brand continues to expand and diversify.”