Blanca Games acquires Cereus Poker Network
27 August 2010
ST. JOHNS, Antigua and Barbuda -- (PRESS RELEASE) -- Blanca Games, Inc., led by e-gaming entrepreneur Stuart Gordon, today announced that Blanca has acquired the Cereus Poker Network, one of the largest poker networks in the world. The terms of the transaction were not disclosed.
Blanca's acquisition of Cereus includes the Network operations, software, the Absolute Poker brand, and the UB.com brand. Blanca has received authorization from the Kahnawake Gaming Commission (KGC) to complete the acquisition and operate the Cereus Poker Network.
Stuart Gordon, Chief Executive Officer of Blanca Games, said, "The acquisition of Cereus is a significant opportunity for us. Cereus is a major platform of well-managed assets. Over the past few years, it has created new brands, like UB.com, that are extremely well-positioned in the most desirable demographic in our market: players in the 20s and 30s age brackets. From our perspective, we have acquired a large, sophisticated online gaming operation with state-of-the art capabilities, ranging from compliance to business intelligence to online marketing to customer service. We see a tremendous growth opportunity in this deal and beyond, as Blanca seeks additional acquisitions in the market."
Mr. Gordon further commented, "We are confident that the Cereus Network has found an excellent home in Blanca Games. Over the past several years, Cereus has developed into an outstanding platform, which is poised for significant growth. This transaction will benefit Cereus players and employees alike. We expect no changes in the playing experience on the Cereus sites, except for the improvements that will likely be the long-term result of this transaction."
Commenting on Blanca's priorities for Cereus going forward, Mr. Gordon added: "We intend to leverage the existing strengths of the Cereus Poker Network, particularly in the areas of security and customer service. Although we are impressed with many of the new security features on the Network today, security is and will remain our top priority. We're also pleased with the efficiency and the player-friendly approach of Cereus's customer service operation, but we will always be seeking to improve in this area."