Bookmaker Seeks Online Expansion in Spain

10 September 2008

Boylessports, an Ireland-based bookmaker, is preparing to spend an estimated 3 million euros to extend its online reach to Spain and other countries in Europe, the Irish Times reports.

The company enlisted a former Bwin Interactive Entertainment executive, John Overett, to lead a 20-person development team in the creation of Web sites and products for new markets.

Daniel O’Mahoney, chief executive of Boylessports, told the paper a Spanish language Web site will launch in two months along with four additional languages that will be added within the next year.