Bookmakers Use Mini-site to Drive In-Running Bets

30 May 2008

Several online bookmakers are complimenting their Euro 2008 offerings with a live stats mini-site developed by sports content provider Enetpulse.

The aim of the mini-site is to promote and assist client retention by highlighting and driving users primarily to in-running markets with detailed live commentary and match stats available on every Euro 2008 game. Each mini-site provides in-depth analysis, statistics, news, fixtures, results, tournament guides and team pages.

Enetpulse's Euro 2008 mini-site partners include, Ladbrokes, Blue Square, Victor Chandler, Stan James, Betfred, Pinnacle Sports,, BetWay, Wauw Gaming and BetDirect.

"For Enetpulse it's exciting to release this new addition to our product portfolio especially for Euro 2008," said Phil Parry, the company's business development manager. "We believe it is the next step towards providing gaming and media operators with bespoke content solutions for a whole host of sporting events such as a Premier League season or even the Olympics.”