Bragg Gaming's content live in the UK with 32Red

17 March 2023
(PRESS RELEASE) -- Bragg Gaming Group is live with operator 32Red, seeing its Remote Gaming Server (RGS) content rolled-out across the brand’s UK casino site.
Part of the online gambling operator Kindred Group, 32Red’s players are able to access a wide range of unique content from Bragg’s in-house and partner studios, via Microgaming’s extensive aggregation platform.
Games available as part of the deal include titles from Bragg’s proprietary slots studios such as Dreamy Genie by Atomic Slot Lab and Sea of Plenty by Indigo Magic.
“32Red is one of the top-rated online casino brands in the U.K., so it’s great to see our content go live on its site,” said Lara Falzon, President and Chief Operating Officer at Bragg. “I’m sure its customers are going to thoroughly enjoy the titles we have to offer. The go-live announcement comes at a time of important growth here at Bragg with a number of new deals being announced in key European markets.”
Established in 2002, 32Red is well known for providing its customers with the highest quality gambling experience, in a safe and secure environment, and boasts a number of high-profile sporting sponsorship deals, including Rangers FC and championship side Middlesborough.
The go-live with 32Red sees Bragg further establish itself in the U.K. market as a result of its content’s player appeal in the largest regulated global iGaming market, with more deals expected to be announced in the coming months.
“We are excited to see Bragg’s comprehensive range of content being launched across our UK platform, providing access to a host of popular titles as part of our deal with Microgaming,” said Adam Newnham, Commercial Operations Manager at 32Red. “The 32Red brand is dedicated to providing the best possible experience for our customers, with the latest addition of games from Bragg’s RGS helping us do just that.”