(PRESS RELEASE) -- The multinational iGaming and sports betting technology provider BtoBet will showcase its comprehensive suite of products — including a full sportsbook platform, services called Neuron Sports for bookmakers, an iGaming Platform and a service called Neuron Gaming — at ICE Totally Gaming 2018.
In London, BtoBet will launch its new campaign, titled "Technifying iGaming Tour 2018: The Evolution," which builds on last year's campaign. The previous robotic hand image has evolved into a full-body humanoid, with real human eyes, representing how BtoBet transforms technological skills into human ability.
At ICE, BtoBet will highlight how its technology is the perfect combination of computer science and human ability, a combination that will ensure that clients enjoy a substantial brand impact in the market.
To illustrate the technological transformation that BtoBet offers, professional Acroduo dancers will provide a performance that expresses the perfect metaphor for what BtoBet can do for its partners.
Commenting on the performance, BtoBet's CMO Sabrina Soldá said, "They will show how technology constantly morphs, as our platform does. Neuron Sports and Neuron Gaming both deploy a flexible technology, ensuring that our clients can change with the circumstances and evolve with our product. The Acroduo dancers represent how a well-matched partnership works, each with a part to play in achieving the end goal. We team up to support each other, embrace opportunities and win together, all in full trust."
Talking about the new campaign, Soldá highlighted, "BtoBet is a partner, not a supplier, and as partners we provide constant support to our clients. Our support department is working closely with our client's operations team — as colleagues — helping them during the every day operational job, identifying their needs and working side by side. All bookmakers and operators that wish to see their brand evolve and become unique in the market will have the chance to meet us at ICE. We are looking forward to participating at ICE 2018, stand S1-320, 6-8 February."