(PRESS RELEASE) -- Leading Mexican gaming and entertainment operator Logrand Entertainment Group, currently operating 14 casinos in Mexico — focusing on customer orientation, state-of-the-art technology, a strict adherence to laws and a world-class executive team — considers the online market a key in its vertical integration strategy and has chosen BtoBet as technological partner to launch its new interactive division, Strendus, which is an essential component to its growth.
Commenting on the partnership with BtoBet, Logrand Entertainment Group's Chief Operating Online Officer, Lenin Castillo, said, "Logrand Entertainment Group, as a reputable Mexican company, has high expectations in terms of service providers and has always required the highest standards to be able to compete with international operations in the region and create long-term partnerships with all its business associates. Our group and BtoBet share the same vision to anticipate future needs of global audiences listening to their customers instead of seeing what competitors are doing. For these reasons, to launch our new interactive division, we opted for a very complete and detailed RFP process that scrutinizes all bidders profoundly."
Castillo added, "BtoBet is a technology leader in the online gambling industry, with multiple nominations and awards and counting on a very professional and skilled team. All these factors allow companies like ours to develop a trustworthy relationship with them in a very short time. If you add all this with their top-of-the-line products and services, the decision to choose them becomes easy. Our high expectation will continue in the years to come, and we are sure with our new partner we will continue being the successful company we have shown to be for all these years."
Alessandro Fried, BtoBet's Chairman, said, "We are very proud to support Logrand Entertainment Group as a partner in Mexico. We share the same vision of business, and the interactions between our teams is very cooperative. The growing number of online and mobile gamblers in Mexico and LATAM indicates the need to adopt a suitable platform and fitting software to have the greatest insight into players' data and behavior in order to drive and manage the gaming business in the most efficient way. In this perspective, we firmly believe our technology and solutions will effectively allow Strendus to reach great achievements."