BtoBet to discuss Italian market at Enada Rome 2017

4 October 2017
(PRESS RELEASE) -- Italy is the second largest regulated market in Europe, primed to become even more competitive with the impending release of 120 additional online licenses.
In August 2017, sports betting showed a sharp increase, with 89% growth year-over-year. Players demonstrated a strong interest in mobile betting, doubling their playing budget and betting with smartphones.
From 17-19 October at Enada Rome, BtoBet will make a unique stop on their "Technifying iGaming Tour 2017."
For a deeper insight into this market, download BtoBet's paper, available on the website.
A few more facts:
  • 43% of players prefer casino games.
  • 34% are inclined toward sports betting.
  • 3% enjoy the rest of online gambling, including poker.
Davide Ruggeri, head of sportsbook at BtoBet, said, "Behind these numbers is hidden a new client and player, which requires new ways to attract his attention, different product proposals and high-quality offers.
"From this point arises the operator's need to adapt to the necessity of the new mobile gaming frontier and to online and retail, as well. How? By improving their offer and, above all, the player's experience."
In Rome, Ruggeri will demonstrate to operators how BtoBet's clever and flexible platform allows them to manage their Italian business.
To book a meeting, write to