Btobet to examine the iGaming industry at SiGMA

21 November 2017
(PRESS RELEASE) -- Multinational company BtoBet is bringing a unique tech show to Malta. For the first time in the gambling industry, the technology will be given new life through art, music and dance.
On 23 and 24 November at the MFCC, Gianluca Blandi, an eclectic choreographer and dancer who has promoted international dance festivals in New York and Europe, together with a group of skilled performers from Las Vegas, Mexico, Malta and Italy, will be the protagonists of a spectacular metaphorical show.
In an unprecedented dancing performance, the international dancers will show how the iGaming industry and the dancing spheres have common ground when it comes to trust and flexibility, and when it comes to cementing a relationship and establishing a long-term partnership.
SiGMA CMO Sabrina Soldá said, "The five dancers will be extraordinary interpreters of the importance of a trusted technological partner in order to let operators dance to the rhythm of the tech beat. In a B2B environment, where everything is technical and ruled by numbers and algorithms, being disruptive marks a big difference in the technology's outcomes: Digital transformation is progressing and is going to change every aspect of the business and of life. I firmly believe the creative thinking and a fast adaptability are the only ways to succeed in a time of significant changes."
All operators willing to meet BtoBet's experts at SiGMA can contact