BtoBet travels to Bulgaria during iGaming Tour

3 November 2017
(PRESS RELEASE) -- EiG Berlin has just concluded, and leading iGaming and sports betting software provider BtoBet is ready to move its much-appreciated Technifying iGaming Tour 2017 to Bulgaria.
In Germany, BtoBet's chairman, Alessandro Fried, met European operators keen to know how effective technology can increase gamblers' engagement in the evolving digital environment, fulfilling their needs and expectations.
To discover more about the influence of digital development in igaming and sports betting, download the company's industry report: Digital transformation: betting and gaming catch the global tech wave.
Commenting on the Technifying iGaming Tour 2017 Berlin, Fried said, "The power of the technology that players and bettors now carry around with them 24/7 is opening up a whole new world of opportunities for licensees to engage with their customers. The proliferation of mobile touchpoints and the ability to access content on-demand suggests that purchasing power has shifted
from the brand and retailer to the consumer."
Fried also remarked, "With digitalization, the player's journey has become more interesting and full of opportunities. Operators must be ready to shape their products following the customers' expectations. Trustful iGaming and sports betting software providers must be able to totally support operators, providing the latest software engines to understand their clients' 3-D journey and the adequate tools to drive their business in a profitable direction."
Licensees that did not have the possibility to participate in the exclusive tech-chats held by Alessandro Fried in Berlin will have the opportunity to discover BtoBet's farsighted sportsbook and iGaming platform tech-tools in Sofia from 20-22 November by contacting BtoBet at