On Friday, Bwin Interactive Entertainment A.G. will introduce its new betting interface, the company announced on Wednesday.
Scheduled to coincide with the start of the second half of the German Bundesliga, the live interface launch promises to be “more intense” than before.
“We specifically harnessed the power of the Web 2.0 generation in order to offer our customers a live betting experience they have never seen before”, said Manfred Bodner, the company’s co-chief executive, in a prepared statement.
“With its new offering, Bwin is demonstrating its lead, pushing the limits of what is technologically feasible,” Mr. Bodner added.
New features will include the ability to arrange the interface to coincide with highlighted events as well as easy access to relevant game stats.