Casexe reviews its visit to ICE 2017

21 February 2017
(PRESS RELEASE) -- During three days of ICE Totally Gaming, held in London from 7-9 February, Casexe managed to hold around 150 business meetings, conclude a couple of contracts and negotiate further partnership deals. The company has enlarged its list of media partners and estimates its general performance at ICE as highly successful.
Casexe succeeded in holding 20 appointed meetings, resulting in three deals for online casino development. In order to carry out the process of optimization that would unite all regions of Casexe operation under a single payment system, its specialists negotiated several partnerships with representatives of 20 payment systems.
At ICE 2017, Casexe's team had an opportunity to meet its long-standing partners and renowned gaming content providers, such as Betsoft, Endorphina, Amatic, Tom Horn and more. During these meetings, colleagues discussed various strategies of further partnership, as well as analyzed contracts with potential satellite partners like Play'n GO, Genii, Yggdrasil and Evolution Gaming.
The exhibition turned out to be beneficial in terms of conducting negotiations with some of the betting software providers. The specialists outlined a couple of new betting projects based on Casexe platforms to be launched during 2017.
Promotion and development of affiliate programs with the purpose of their further improvement and optimization appears to be one of the most important tasks of the company. For this very reason, Casexe's team met such operators as PartnerMatrix and NetRefer in order to estimate the potential possibilities of integrating individual affiliate programs into the platform, as well as to boost general functionality of already existing affiliate programs.
This international exhibition gave Casexe the possibility to study trends and tendencies of the current online gambling market. The participants of ICE Totally Gaming took note of such modern trends as VR/AR technologies in casinos. It is necessary to mention that some of the products of this kind were exhibited at ICE. Moreover, VR/AR matters were extensively raised in speakers' presentations at ICE VOX.
Casexe's team is looking forward to improving and promoting its VR/AR projects in order to strengthen its positions on the market by presenting itself as a truly groundbreaking company.