Catena Media signs first major US media deal

3 August 2022
(PRESS RELEASE) -- Catena Media plc announces its first large media agreement in North America with a multi-year partnership to provide online casino and sports betting content to U.S. media company Advance Local, owner of the news and information website.
The partnership will further broaden Catena Media’s North American audience for high-quality digital content addressing online sports betting and casino. The content, authored by Catena Media writers, will inform readers about trends and opportunities in online sports betting and casino and will proactively promote a safe betting culture in North America.
Dustin Gouker, Vice President of Catena’s North American content operations, said: “This is a forward-looking opportunity for Catena Media, allowing our sports betting experts to engage directly with a broader audience in the New Jersey market and nationally. Our goal is to help readers become more informed with sports betting and online casino products and to help promote a safer and more productive gaming culture.”
Under the partnership, Catena Media will be responsible for betting content on, leveraging its market-leading network of online sports betting and casino writers across North America. Revenue will be shared between the parties. Catena Media expects the deal to be earnings enhancing from late Q3.
Howard Kamen, VP of Sports Betting & iGaming at Advance Local said: “Sports betting and online casino gaming are rapidly evolving in New Jersey and beyond, and this partnership with Catena Media is a fantastic way for us to engage our readers with top-notch content and help them to better understand the landscape.”
Catena Media, the largest online sports betting and casino affiliate in North America, entered the New Jersey market in 2017. The state is among the group’s biggest and most competitive US markets.
In 2013 New Jersey became the first US state to launch online casinos, which are now legal in a number of US states and one Canadian province. Online sports betting has expanded rapidly since the US Supreme Court opened the door for legalization in 2018. Sports betting has since expanded to more than 30 US states.