CDMS Earns Second Award for Betfair Campaign

1 December 2008

CDMS, a communications provider, took home its second award of the year, "Best Data Quality Service/Initiative" at the Data Strategy Awards 2008, for its work with Betfair, the global betting exchange.

In September, the group won the “Best Strategic Partnership” at the 2008 Connect Awards.

According to a prepared statement from CDMS, the award-winning campaign ensured customer data was intelligently and creatively used to ensure a positive return on investment.

“We work in an industry that requires extreme attention to detail and we often work to tight deadlines, but CDMS really rose to the challenge, said Antony Lea, senior marketing manager at Betfair, said the statement. “I am definitely proud of the work that we have done together.”