Checkd Media brings back Big Sam show with William Hill

2 March 2023
(PRESS RELEASE) -- Fast growing iGaming business Checkd Media announced that its highly successful William Hill-sponsored show, No Tippy Tappy Football with Sam Allardyce, has returned for what promises to be a thrilling conclusion to the ongoing football season.
First launched across Checkd’s Footy Accumulators social channels in the build-up to the 2022 World Cup, the content proved to be a major hit, delivering over 14 million impressions and 1.4 million views with guests including Simon Jordan, Graeme Souness and Neil Warnock.
The video podcast, which has full episodes available to view on Footy Accumulators’ YouTube channel, will continue to be hosted by Natalie Pike alongside Allardyce and has a slew of new high-profile guests lined up to provide exclusive insight, opinions and anecdotes with plenty to discuss both on and off the pitch.
Confirmed names include Liverpool legend Robbie Fowler, former top-flight referee Mark Clattenburg, ex-Liverpool and England star Emile Heskey and former Tottenham manager Tim Sherwood.
“Creating a forum for open, honest discussion with some of football’s best-known names is what we set out to achieve when we created No Tippy Tappy Football, so it is fantastic to see this come to fruition and the positive response we’ve had so far,” said Will Tyrrell, Director of UK Media at Checkd Media. “It is fantastic to have a high-profile name such as Sam Allardyce on board once again to share his no-nonsense opinions on footballing matters. We are also delighted that our long-term operator partner William Hill continues to support our vision of providing entertaining content combined with betting insights for football fans.”
No Tippy Tappy Football with Sam Allardyce gained a legion of fans and created a significant buzz across mainstream and sports media with its World Cup-themed discussions. The extension of the show’s run follows on from Checkd Media’s launch of exclusive weekly horse racing show, The Inside Track, which is produced for William Hill. The show covers news and tips and is hosted by Checkd-owned The Winners Enclosure’s analyst James Mackie, alongside a host of William Hill ambassadors including Kate Tracey, Sir AP McCoy and Barry Geraghty.
“We are thrilled with the engagement No Tippy Tappy Football with Sam Allardyce has brought in so far, keeping our audience returning each week for its must-watch content, expert opinions and tips,” said Daryl West, Head of Sponsorship, Social and PR at William Hill. “The calibre of guests joining Big Sam and Natalie is top-notch and we look forward to continuing our journey together until the end of the season.”