(PRESS RELEASE) -- As part of the integration project between Cherry iGaming and ComeOn!, the Cherry business will assume the brand name ComeOn! moving forward, which will be fully utilized across the business from 1 April 2017. Branding the company ComeOn! will re-emphasize its operational independence, aligning with other business areas owned and built up by Cherry.
"We are building a business area, merging Cherry iGaming and ComeOn!, with a number of brands within it and setting a new unified culture and actionable values. We therefore wanted to take this opportunity to have a really good think about which name mirrors this the best. After spending some time, we weren't able to point to any brand alternative being on par or better than ComeOn! It's simply a great name and perfectly summarizes our cultural attitude," says ComeOn! CEO Jonas Wåhlander.
"By clearly branding this business area we are, just as with XCaliber, Game Lounge and Yggdrasil, being even more clear and specific about how we build shareholder value, while supporting and acknowledging the diverse needs of each of our business areas," says Cherry AB CEO Anders Holmgren.