(PRESS RELEASE) -- Live table games pioneer Codeta has strengthened its already impressive management team by hiring former Tain CEO Patrik Svensson to the newly created role of Chief Technology Officer.
Svensson will be responsible for taking the Codeta desktop and mobile platforms to the next level, building a world-class player experience using Google Machine Learning and the Facebook front-end platform, React.js.
He will also help elevate Codeta as the go-to premium live dealer brand in Europe and other markets around the world as the operator continues to execute its ambitious expansion plans into new jurisdictions.
Svensson is an industry veteran with almost 15 years' experience in online gambling and technology. Back in 2003, he became CEO of platform and content provider Tain, and founded market-leading Nordic bingo site, Bertil Bingo, in 2007.
He will report directly to Codeta founder and chief executive Edward Ihre, and will be based in the operator's Stockholm office.
Edward Ihre, CEO of Codeta, said, "Patrik is a major hire for us, and we are delighted to welcome him to the team. We can't wait to tap into his years of experience and technical know-how to fine-tune the already excellent experience we offer our players.
"We have fiercely ambitious plans for our brand and proposition, but remain focused on delivering a world-class UX to our customers both old and new. Patrik will be key to achieving this, as well as leading us into new markets and regions."
Patrik Svensson, Chief Technology Officer at Codeta, said, "Codeta plans to become the Netflix of live casino. We want to offer our players the most intuitive and easy to navigate UX on the market, and I have been brought on board to help achieve this.
"We will couple my knowledge and experience with the most advanced technology available; it is a powerful combination that will help Codeta achieve its goals to enter and dominate markets the world over.
"Live dealer is set to boom globally this year, and Codeta is very much leading the charge. I am thrilled to be joining the company at such an exciting time, and feel privileged to be a part of its ongoing and future success."
Codeta offers a sleek and intuitive site with a variety of live dealer games including blackjack and roulette from the likes of NetEnt, Evolution Gaming and Authentic Gaming.
The site's live dealer games are streamed from dedicated studios, as well as real-life tables on casino floors all over the world, which is known as live-play.
Codeta is carving out a name for itself as a pioneer and leader in live table games, but also has a selection of other table games and slots from NetEnt, Play'n GO, Aristocrat, Novomatic NYX, Microgaming and others.
The site is available on desktop, and has also been optimized for play on mobile and tablet devices, both Android and iOS.
The name Codeta is a take on the French phrase coup d'état; with the site kick-starting a revolution against the current status quo of the online casino industry.