Combined BallyBet Sportsbook & Casino app launches in New Jersey

12 November 2024
(PRESS RELEASE) -- Bally's Interactive, the digital and sports betting division of Bally's Corporation, is thrilled to announce the highly anticipated launch of the all-new BallyBet Sportsbook & Casino app. This latest release marks another significant milestone for the company, following a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across 10 states and Bally Casino in Rhode Island.
The updated BallyBet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to New Jersey to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.
“We are excited to launch the new Bally Bet Sportsbook & Casino app, a key milestone for Bally's,” said Brett Calapp, COO of North America Interactive for Bally's. “This unified platform combines our existing apps' features and functionality, offering New Jersey players a seamless sports and casino betting experience. Enhancing the player experience remains a crucial focus in personalizing the fun while playing Bally Bet.”
To ensure a smooth transition, players can expect to receive a series of in-app, email, and social media messages, guiding them through the migration process and ensuring a hassle-free switch to the new app. Bally’s is dedicated to delivering state-of-the-art technology and exceptional player experiences across its digital platform and retail property in New Jersey, ensuring players enjoy a unique blend of convenience, entertainment, and fun.