Connect Awards Acknowledges CDMS and Betfair

2 October 2008

CDMS, a communications provider, and Betfair, the global betting exchange, were awarded “Best Strategic Partnership” at this year’s Connect Awards.

The partnership was acknowledged for its “Betfair Raises the Stakes” campaign for its strategic approach, innovation and overall effectiveness.

“When Betfair put the project out to pitch, one of the key things that we were looking for was flexibility,” said Antony Lea, senior marketing manager at Betfair, in a prepared statement. “Now, not only are we hitting our targets and dealing with constantly changing data on a daily basis, but Betfair is prepared for sustained and innovative campaign levels. We are constantly working with CDMS on new product ideas and looking at how they can help us enhance our customer communication strategy.”